What use to be a small afternoon event in the park, is now a hugely successful outdoor concert event. It’s easy to see that the event promoters and corporate sponsors are reaping bigger and bigger profits each year. Latin Fest in another example of a small event that has grown with the same verve. This is not a tide, however, that’s lifting all boats.
Our good friends who live in the Kempsville area offer an eye opening glimpse into the big event phenomenon.
“We don’t visit the oceanfront anymore. We only go down for the concerts a couple of times a year.”
I ask what they do when they arrive and the answer is a straight forward, ‘go to the event, silly.’ They have food and beer and it’s all right there. They just plant their chair and they’re good to go. In my mind, I naturally multiply this response by all the other area folks that have stopped visiting our beautiful oceanfront. It’s pretty easy to conclude why the museum’s visitation numbers may slump.
And so it continues. The formula at our beautiful beach is now centered, not on the beach, but on the events. The big events. A very large populace is being trained not to visit the oceanfront, but to instead attend an event. And it works. Whether we are a local driving in for the night, or a traveling tourist booking a hotel, more and more of us are not planning a trip to the beach, we’re buying tickets to a happening. From Something in the Water to April, to Neptune Fest at September’s end, to all the concerts in between, the events just get bigger and bigger.
And more and more visitors spend less time slowing down. Spend less time strolling around to enjoy some of the fun places right in the event’s shadow.
The promoters will keep the events coming. The revenue can be huge, so the stages will keep getting bigger.
‘Cause the show must go on.